Télécharger Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked de Adam Alter Francais PDF
Télécharger "Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked" de Adam Alter Livre eBook France
Auteur : Adam Alter
Catégorie : Livres anglais et étrangers,Health, Mind & Body,Recovery
Broché : * pages
Éditeur : *
Langue : Français, Anglais
“One of the most mesmerizing and important books I’ve read in quite some time. Alter brilliantly illuminates the new obsessions that are controlling our lives and offers the tools we need to rescue our businesses, our families, and our sanity.” —Adam Grant, New York Times bestselling author of Originals and Give and TakeWelcome to the age of behavioral addiction—an age in which half of the American population is addicted to at least one behavior. We obsess over our emails, Instagram likes, and Facebook feeds; we binge on TV episodes and YouTube videos; we work longer hours each year; and we spend an average of three hours each day using our smartphones. Half of us would rather suffer a broken bone than a broken phone, and Millennial kids spend so much time in front of screens that they struggle to interact with real, live humans. In this revolutionary book, Adam Alter, a professor of psychology and marketing at NYU, tracks the rise of behavioral addiction, and explains why so many of today's products are irresistible. Though these miraculous products melt the miles that separate people across the globe, their extraordinary and sometimes damaging magnetism is no accident. The companies that design these products tweak them over time until they become almost impossible to resist. By reverse engineering behavioral addiction, Alter explains how we can harness addictive products for the good—to improve how we communicate with each other, spend and save our money, and set boundaries between work and play—and how we can mitigate their most damaging effects on our well-being, and the health and happiness of our children.Adam Alter's previous book, Drunk Tank Pink: And Other Unexpected Forces that Shape How We Think, Feel, and Behave is available in paperback from Penguin.
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心理学家教你三招戒掉“手机瘾” - 纽约时报中文网 ~ 纽约大学斯特恩商学院(New York University’s Stern School of Business)营销教授 、《不可抗拒：成瘾科技的兴起和让我们欲罢不能的生意》 (Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked)一书的作者亚当·阿尔塔(Adam Alter)表示，科技公司采取了行为心理学中的技巧，让我们对其产品上瘾。
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Adam Alter - Wikipedia ~ Adam Alter is a marketing author who also teaches at New York University Stern School of Business. He is a New York Times-Best Seller and has been reviewed by Chicago Tribune, saying "explores the roots of our tech addiction," The Washington Post saying "enjoyable yet alarming," and Publishers Weekly and The Guardian, saying "illuminating on the ways that designers engineer behavioral addiction."
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Addiction to modern technology: what the science says ~ In his book Irresistible, Dr. Alter writes about technology addiction, . in the US conducted a meta-analysis of studies featuring three different cognitive tasks. Their article in Addictive Behaviors shows that compared to healthy people, those with IGD are more likely to have an impaired response inhibition. As with substance addictions, stopping an addictive behavior can result in .
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